Selling the American Muscle Car PDF
By:Diego Rosenberg
Published on 2016-10-14 by CarTech Inc
As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their dealerships. General Motors, Ford, and Chrysler, with all their divisions, as well as AMC and Studebaker, inevitably sank billions of dollars into one-upmanship in an effort to vie for the consumer's last dollar. Automotive writer Diego Rosenberg examines the tactics and components used by manufacturers in waging war against one another in the muscle car era. Manufacturers poured millions into racing programs, operating under the principle of |Win on Sunday, Sell on Monday.| Cars were given catchy nicknames, such as The GTO Judge, Plymouth Roadrunner, Cobra, and Dodge Super Bee. Entire manufacturer lines were given catchy marketing campaigns, such as Dodge's Scat Pack, AMC's Go Package, and Ford's Total Performance. From racing to commercials to print ads, from dealer showrooms to national auto shows, each manufacturer had its own approach in vying for the buyer's attention, and gimmicks and tactics ranged from comical to dead serious. Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when options were plentiful and performance was cheap. You will relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day.
This Book was ranked at 23 by Google Books for keyword Classic Cars.
Book ID of Selling the American Muscle Car's Books is SlEZDQAAQBAJ, Book which was written byDiego Rosenberghave ETAG "ISP2qOiOfwM"
Book which was published by CarTech Inc since 2016-10-14 have ISBNs, ISBN 13 Code is 9781613252031 and ISBN 10 Code is 161325203X
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Book which have "192 Pages" is Printed at BOOK under CategoryTransportation
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